Email marketing discusion

by

Marni

Feb 11th 2011

Member Discussions
1

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This week in our newsletter I shared with our members what I took away from @DanZarrella's Science of Email Marketing webinar. This is an area where we can discuss what we learned in the newsletter.  

I used to use Direct Mail for sending our emails until we got too big for that to be viable. I also used to use MailChimp before we did the site re-design, now we are developing our own hosted email service that we hope to integrate fully with Daylite in the near future. If it works for us, we'll make it available to you. As you know I only recommend things I have either used in the past or am currently using.

But let's talk about you. For instance do you find that you have a ritual around email? What works best for you in sending email? Does it differ from what I learned from Dan? What are you using to send your emails currently? Where do you view your emails most of the time? On your iPad, your iPhone or on your Mac? Do you currently use social integration in your emails? 

If you are not yet a member, you can log in above and then go to the member page where you will see a link to the newsletter archive. This newsletter was called 4 - This week's MacAngel Lessons & Tips.

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Comments

Posted by KAP on Saturday, February 12, 2011 at 9:27am

My aspirations are to start using Mail Chimp for my marketing. However, I am not yet up to speed on how to use it, so I am using my regular Mac Mail application and doing everything by hand. Of course, I know this is not optimal in any way, shape, or form, but that is the best I can do at the moment.

I’m looking forward to seeing what you develop that integrates with DL: maybe it will save me from having to learn Mail Chimp in the first place.

Of course, the draw with Mail Chimp is that it’s free up to a certain amount, and since I’m currently way under that amount, that sounds a good deal to me!

The other thing that I want to mention is that in my own marketing efforts, I am creating a list for “event announcements” and, in the future, I will be creating another list for other things, such as articles, news, etc. This came from my wide experience with newsletters and not wanting to read them but wanting to know if there were any events that I wanted to attend. I don’t like to get it all in one place because I feel compelled to read whatever comes into my inbox and I just don’t have time for all of that. There are very few newsletters that I am subscribed to (MacAngel is one), but I still like to see what events are out there that I might attend.

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